Whay is the best place to learn about banner advertising on a website?

website earns advertising, , have been successful in getting advertisers buy banner, text link, newsletter , sponsorship ads our site.

here advertisers looking when choosing sites use advertising:

1. visitors = important advertisers know whether site's visitors after. more traffic numbers, want know whether can targeted traffic website. want know whether customers want visiting site.

if have surveys analyze visitors -- why come site, are, demographics profile -- tremendous because makes easy advertisers see whether audience looking for.

2. traffic levels = advertisers ask how many visitors/pageviews/uniques in month. go alexa.com check traffic standing (not accurate, many see guide). if selling banners through cpm rates example, ask how long take show 20,000 ad impressions ordered (or how many ordered).

3. rates = how comparable rates others.

4. customer service = advertisers want quick support sites want advertise on. need quick respond emails, whether inquiring media kit or asking ad rates or checking performance of ad campaigns.the key understand advertisers metrics them gauge roi can advertising in website. if don't think site not give them roi, not advertise or renew advertising on site

5. monitor campaign performance = advertisers want see how campaigns doing on site, can make decisions whether change creative, pause campaign or increase campaign. need able provide them real time statistics. use phpadsnew http://www.phpadsnew.com , great (and free!).

6. prepare media kit details information traffic, audience, , rates. can choose publish them on site or send them interested parties

specifically accepted procedures , pricing strategies selling advertising businesses on website. accepted preactices contacting possible buyers of advertising.

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