How to approach companies for advertising?

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have online project that's related literature , reckon it'd idea few bookshops put advertisements in project generate revenue. how approach these bookshops? send email or letter or see them in person? how should charge? should approach small bookshops or established ones?

i have online project that's related literature , reckon it'd idea few bookshops put advertisements in project generate revenue. how approach these bookshops? send email or letter or see them in person? how should charge? should i...


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