Advertise my website or Optimize first?

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hi,
have e-commerce site selling surfing gear past year. have done advertising not have search engine placement. partner wants advertise, think more important spend our funds on search engine optimization. think can learn ourselves disagree. seo looks whole job in itself. experience have ideas?

hi, have e-commerce site selling surfing gear past year. have done advertising not have search engine placement. partner wants advertise, think more important spend our funds on search engine optimization. think can learn ourselves i...


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