Problems of marketing financial services in nigeria?

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1. competition - consolidation of banks in nigeria, practically doing share of still under-banked market. banks accused of hiring girls , having them dressed in mini skirts attract deposits customers.
2. culture of suspicion - after distress in financial services industry of 90s, nigerians suspicious of banks , rather keep money elsewhere. story 70% of cash in economy stored under pillows , mattresses.
3. policy changes - frequent government policy somersaults results in losses has planned without such changes in mind.
4. plus marketing financial services to? rich? have banks abroad , don't need services. poor? have no need financial services because have no finances.
pick choice.



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