Is it possible to perform seo on a .CGI pages and what specifically?

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basically, have website shopping section mywebsiteaddress*.com/cgi-bin/merchandis... multiple products , categories. what's best way perform seo on these pages , beneficial. if amateur, please don't try give me crap shoot...i want educated answer familiar.

basically, have website shopping section mywebsiteaddress*.com/cgi-bin/merchandise.cgi?products multiple products , categories. what's best way perform seo on these pages , beneficial. if amateur, please don't try give me crap shoot...i want educated answer...


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