What is PPC in seo and how to use?

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ppc stands pay per click , refers paid advertising. of ses (search engines) have advertising platform:
google adwords in google
adcenter in msn/live
searchmarketing in yahoo formerly known overture
ask.com launched ppc platform haven't tried out 1 yet.

basic simple - sign 1 or more of above, decide keywords or phrases wish target , create ads shown in sponsored link on right side of search menu (sometimes above organic results). google adwords can opt in content network in case ads shown on other sites whic have google adsence codes. experiance content network doesn't work every niche have decide yourself.
name says pay when clicks on ad. ppc drive site targeted traffic (if done right) , maybe raise brand awaresness all. not rank better in serps (search engines result pages)

hello friends,
want know ppc in seo. have no idea how work , use in seo. if 1 can me...


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