search engine optimization (seo) process of improving volume , quality of traffic web site search engines via "natural" ("organic" or "algorithmic") search results. usually, earlier site presented in search results, or higher "ranks," more searchers visit site. seo can target different kinds of search, including image search, local search, , industry-specific vertical search engines. internet marketing strategy, seo considers how search engines work , people search for. optimizing website involves editing content , html coding both increase relevance specific keywords , remove barriers indexing activities of search engines. site's structure (the relationships between content) must altered too. because of is, client's perspective, better incorporate search engine optimization when website being developed try , retroactively apply it. acronym "seo" can refer "search engine optimizers," term adopted industry o...
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