How do i get inexpensive advice from an advertising company?


understand concerns meeting marketing consultant - can expensive. , while marketing should viewed investment, there ways might able control costs:

1. have clear idea of expect marketing consultant provide. looking marketing plan? change in media allocation? clearer definition of strategies , tactics? new advertising campaign? if able consultant focus on actual needs , objectives, he/she may waste less time in other areas.

2. ask see examples of consultant's past work. example, if need marketing plan, ask see example of 1 have written before. if asking media recommendation, ask them experience have in area. if going pay top dollar consultant's work, deserve know level of work can expect receive.

3. speak more 1 company. different agencies , consultants charge differently services. example, might find agency willing provide complete marketing plan "free" in exchange commission on media expenditure. or might find 1 company able secure better rate on media.

4. when approach agency/consultant, submit request rfp - request proposals. require work on part, may ideal solution you. in rfp, challenge various agencies compete business. they'll homework - times conducting up-close analysis of business , recommend solutions free. of course, have provide each competing agency outline rfp, investment of time , effort pay huge dividends you. if assistance in putting rfp, drop me line.

happy well. if after reviewing profile think might fit together, drop me note.

luck you.

hello everyone,
have decided before make changes small business, need sit advertising expert. don't know how can without paying arm , leg. tx advice


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