Web advertising..?

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1 way of getting big companies advertising on website use 1 of pay-per-view ad networks, such valueclick or adbrite (links below).

traffic increases, better quality advertisers come on board automatically.

better option trying contact marketing departments of big firms - because unless pulling in huge amounts of traffic (which unlikely day one) unlikely worth while dealing you.

aware though pay-per-view networks monitor site suspicious behaviour , not deal type of 'dodgy' website!

how go attract big high street companies advertise on new website? factors critical of? how prepared pay ?
cheers.


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