Advertising question?
$520 billion in 2004, according industry overview on hoovers (http://www.hoovers.com/).
but, sure qualify components of advertising , marketing including in figure. advertising commercial promotion of goods, services, companies , ideas, performed identified sponsor, , performed through variety of media. other components of promotional mix include publicity, public relations, personal selling, , sales promotion.
more recent figures on 2005 spending, may want try ad council (http://www.adcouncil.org/) or advertising age (http://adage.com/) – both may resources on one.
may find answer on looking through papers , press releases published on web sites of consulting companies such mckinsey (http://www.mckinsey.com/), boston consulting group (http://www.bcg.com/) or bain (http://www.bain.com/).
what total cost in dollars per year of advertising in world?
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