Why is it necessary for a marketing person to understand accounting and financial information? ?

marketing process of establishing business strategy organization. deciding services or products business sell or provide, how best position products in market place, convincing customer organization's product best option, , host of other issues. in order develop these strategies marketing professional needs understand financial underpinnings of business, start-up costs of developing new service line, amount of sales make product offering profitable etc. 1 can understand these underpinnings if he/she has solid understanding of financial operations , 1 cannot understand finances unless 1 has firm grasp of accounting principles.

class question..

Business & Finance Advertising & Marketing Other - Advertising & Marketing Next